VERTICALS AGENCy
VERTICALS AGENCY HELPS ARTISTS ADAPT TO LIVE SHOW INTERRUPTIONS CAUSED BY COVID-19
TRANSPARENT MUSIC MARKETING AGENCY NAVIGATES NEW ECONOMY
California-based Verticals Agency, a music and lifestyle marketing agency, have committed to offering adaptive services to help artists thrive through COVID-19. The new normal, caused by the now infamous contagious respiratory disease, has created a heavy interruption to the way of life of many entertainers. Artists outside the Top 40 rely heavily on live performances to make their living. With a main source of revenue cut out, maximizing digital presence and income opportunities has become essential. Verticals Agency aims to be a guiding light through this time, providing the music industry with services built to help artists survive without live shows.
The agency, started by producer/DJ and former Apple App Store employee Nima Fadavi, was born from a market need for transparent, reliable, and honest marketing agencies. While many agencies use proprietary behind-closed-doors methodology, Verticals Agency works hand-in-hand with artists to explore all potential pathways, with a deeply rooted understanding and experience of the culture and lifestyle surrounding these artists.
Verticals Agency has worked with notable artists, including Stick Figure, Collie Buddz, SOB x RBE, and Slightly Stoopid and hundreds more, scaling online stores and revenue services to meet the needs of bands and the demands of fans. Garnering praise from world-renown artist Collie Buddz, saying “Verticals is my go to for all digital marketing. They're able to maximize my budget and break down the numbers and analytics in an extremely digestible way allowing me to make the best decisions for my brand.”
Verticals Agency setups strong and lasting digital infrastructure and data points designed to maximize profit streams while providing direct-to-consumer solutions, cutting out the fickle middle men where possible. An emphasis on brand collaborations and partnerships provide creative opportunities for relevancy outside of major tours, building community around aligning ideals.
In an industry with increasingly smaller royalty checks and live shows out of the mix for the foreseeable future, Verticals Agency continues to find innovative solutions for generating revenue for creatives. With an always-expanding roster and a keen eye for marketing trends, Verticals aims to continue to assist bands and brands in making it through a mostly-silent summer and possibly beyond. Maximizing the revenue potential for bands that rely heavily on touring through digital infrastructure, transparent reporting, and upfront and honest communication, Verticals Agency provides ease of use and transparency in connecting hard working artists to supportive fans.
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Press Contact: Shawn Hallman || 512-987-0193 || shawn@clairvoyantpr.com
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